An increase in flash drive prices is expected by the middle of this November. Due to the high demand and popularity of this convenient data storage unit, the NAND chip prices are expected to ris10 to 15%. Companies that are looking to increase their prices are Toshiba, SanDisk, Samsung, and more. The reason for the explosive demand of the NAND Flash stems from the development of innovative smart phones and the capabilities that they provide. Although there is already a secure and established demand for the NAND Flash, it will not end there. With continued developments in computers, phones, ipads and so on there is a limited supply of product. Therefore, an increase in price could serve to slow down this demand in order to keep up with production.