Information overload is a real thing. Different people have different styles of learning, and it's something that can gauged from a quick conversation, like that at a tradeshow booth. Some people can listen and retain information, others prefer to read. Some need a step further--a hands-on demonstration--to really make information stick. Short of asking someone, "How do you best retain information?" what is the best way to share information with people? And to share it in a way that helps them answer any questions, and know where to go next? Our answer: pre-loaded flashdrives. These are being used not only by private industries, but also many colleges and universities. The appeal of using flashdrives lies in the ability to create multi-media experiences for users that address a variety of learning styles.
Pre-loaded flashdrives are flashdrives that already contain information. USB sticks can be customized visually many different ways as well to complement your business and/or branding. There's also the question of custom flashdrive packaging, but we can address that later. Differentiation is the key to addressing a variety of people most effectively, so plan to spend some time addressing different learning styles. There are seven basic learning styles, and different marketing collateral that you can consider creating to address each one:
Visual, or spatial, learners like to refer to pictures and images, things that imply spacial distance or understanding. Using imagery and charts is an ideal way to reach these people. Just be sure that those images and charts add to the content, and aren't just clutter.
Aural, or auditory-musical, learners like sound, or music, to help them understand concepts. Creating a video or interactive modules can address these people.
Verbal learners prefer words--speech and writing--so interactive modules, videos, or standard pamphlets are perfect.
Physical, or kinesthetic, learners like to use their sense of touch to literally grasp concepts. Having a tangible item, like a prototype, or even the pre-loaded flashdrives, is a hook for these learners.
Logical learners are mathematical in their thinking processes. They like logic and reasoning. Creating materials that are direct and not overly-laden with marketing jargon will hit the spot for these people.
Social and solitary learners are opposite ends of the spectrum, and might be the easiest to tell from a conversation. Social learners prefer to learn in a group, or from talking with others. Solitary learners prefer to learn alone, from self-study. Whether these types know which way they tend to bend, they'll self-select when it comes to marketing. The social learner will engage and ask questions; the solitary will take the pre-loaded flashdrive and other materials to review alone.
Research has shown that different parts of the brain are utilized depending on preferred learning style. It's a good investment of time to create materials that work for a variety of audiences. Chances are you might be able to retrofit existing materials as well.
Utilize Pre-Loaded Flashdrives to Address Learning Styles
Everyone has a mix of learning styles, but when we can address the dominant one with marketing techniques, it increases the chances that they will retain and act on the message. Learning styles affect more than just learning - they can also influence how we recall information, how we communicate, and more - and they can change as we grow. The best way to future-proof your materials is to incorporate elements that speak to each when creating pre-loaded flashdrives.
And don't forget about housing your pre-loaded flashdrives with a FlashPad or FlashPad Wallet. These items keep your information secure and create an attractive custom packaging solution!