Design and function are the crossroads that meet at packaging. And innovative packages are just one effect of this meeting. We might not always think of the packaging when we think of a product. But, after closer inspection, the truth is that packaging enriches just about every interaction we have with products. At least, it…
Like any proud parent, at Sunrise, we love each of our products equally. But we’re especially proud of the more versatile products. The ones that, just when we think we’ve seen the breadth of their application, they turn around and surprise us yet again. That’s the case with our FlashPad, which just made its debut…
With the 2018 NFL draft in the books, football fans are already heatedly discussing the upcoming season. Which teams chose wisely? Which ones are going to need to shore up areas? Interestingly enough, when it comes to NFL packaging, we have similar discussions at Sunrise Packaging. Well, our discussions aren’t circulating around multi-million contracts in…
Promo packaging shouldn’t be a cookie cutter process. The entire point of running a promotion is to generate not just business, but excitement in your customer. Promos are special, something to be celebrated. How can your packaging reflect that? We’d like to suggest, for your consideration: the FlashPad and FlashPad wallet. Promo Packaging Examples Key…
We’ve written a lot about the different reasons to love Minnesota (even though it’s a little harder now as we endure multiple days in subzero temperature). But one of the biggest is our local music scene. Yes, we’ve given the world Prince, Atmosphere, and Hüsker Dü (just to name a few). But Minnesota fosters a…
Higher ed flashdrives are one of the most versatile options out there when it comes to promotions. Okay, yes, we might be slightly biased when it comes to creating packaging for these types of customized giveaways. But it’s with good reason. Higher education is about knowledge. Sharing it, preserving it, and advancing it. USB drives…
Coming up with car dealership advertising ideas is easy. Coming up with good ideas is a little harder. Getting customers in the door should include a variety media. From social media to billboards to radio or TV ads, there are plenty of ways to get your name out into the world. But don’t forget to…
I can’t profess to be an author in any capacity beyond a digital one, but I do know one thing: it’s much easier for me to write about anything–seriously, just about anything–than it is to write about myself. However, when it comes to self-promotion, that’s exactly the skill that needs to be utilized. As the…
Sales isn’t a business for the weak or the lazy. It’s an industry where people need to be *on* and thrive on that feeling. A big part of the equation to success is differentiation. What makes your business different? What makes YOU different? Bringing some surprise into the process, whether it’s unique business cards, an…
When it comes to major company milestones, these things deserve to be celebrated. Like coming up to a company anniversary, for example. Staying in business for 100 years, 50 years, heck, even 10 years is worth celebrating. Organizations may choose different ways to celebrate, and different audiences accordingly. It might be more an external focus,…
