Digital Textbooks Transform Learning

digital textbooks

In the United States, college costs a lot of money. In addition to tuition, room and board, the average student spends anywhere from $500 to $1500 annually on textbooks. Used bookstores and online retailers can soften the blow a bit, but publishers need to find ways around the growing used and rental market. Digital textbooks…

Read More »

Marketing Trends for 2018

marketing trends

With December dawning, it’s that time of year when articles can be classified into two types. The first are retrospectives of the past year. The second are making predictions about the year coming up, particularly marketing trends.  The world of marketing is changing quickly. At many organizations, marketing departments spend more on technology than information…

Read More »

Packaging Flashdrives for Style & Efficiency

Flashdrive packaging for City_Lights_Custom_USB_Packaging

Let’s face it: when it comes to packaging flashdrives, it’s time for some innovation.  As technology moves forward, so should the usefulness of the tools we use. USB drives have stood the test of time. As they’ve increased in size, so has their usefulness. While some people might contest that, I give them the same…

Read More »

Key Fob Packaging & Car Dealer Marketing

key fob packaging marketing for car dealerships

Coming up with car dealership advertising ideas is easy. Coming up with good ideas is a little harder. Getting customers in the door should include a variety media. From social media to billboards to radio or TV ads, there are plenty of ways to get your name out into the world. But don’t forget to…

Read More »

Employee Training Via Flashdrives

custom usb drive for employee training

Figuring out how to best deliver employee training is a job in and of itself. It’s a question with which more and more businesses are grappling. It’s now increasingly common for Human Resources departments to take on new employee onboarding. Training new employees on things like company policies, safe data handling practices, and more is…

Read More »

USB Media Kits for Authors

USB media kits for authors

I can’t profess to be an author in any capacity beyond a digital one, but I do know one thing: it’s much easier for me to write about anything–seriously, just about anything–than it is to write about myself. However, when it comes to self-promotion, that’s exactly the skill that needs to be utilized. As the…

Read More »

Real Estate Packaging Ideas

real estate marketing and real estate packaging for sale house

While fall usually slows down the real estate market, 2017 is proving to be a little different.  While the number of new listings has decreased, the demand has not. Add to that a market with steadily increasing prices (in the St. Paul / Minneapolis, Minnesota market, the median sales price has risen 7.3% since last year)…

Read More »

Photographer Branding Opp

Photographer Branding Ideas

As a photographer, you’re all about finding the right opportunity. The right light, the right moment, it all rests on not only recognizing the moment when it comes up, but taking advantage of the opportunity. Photographer branding has some similar lessons. The opportunities aren’t quite as fleeting as they might as, say, photographing three smiling…

Read More »

The Quest for the Ultimate USB Drive

Ultimate USB drive

Do you remember your first ultimate USB drive? It’s the USB drive that maybe cost a little more than you wanted to spend. It was the biggest flashdrive on the market at the time. And when you bought it, you thought “There is no way anyone could possibly fill up all 256MB” (this is a…

Read More »

Smart USB Drives Offer an Upgrade

Upcycle flash drives, smart usb drives

USB drives are one of the most popular giveaways out there. They’re perpetually useful and allow organizations opportunities to brand (enhanced with custom packaging, of course).  But as the average number of electronics owned by an individual increases, so does the demand for change. That’s where smart USB drives come into the picture.  You’ve heard…

Read More »