Higher Ed Marketing: Crafting a Call to Action

higher ed marketing

Streamlining costs and efforts is always a hot topic for colleges and universities. Doing more with less is important at every organization striving to increase profits. And it’s even more important for organizations that are funded by tuition, endowments and other funding. Higher ed marketing departments tend to be a department of which a lot…

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Modern Music Packaging

music packaging and music marketing

It’s said that, for many of us, our musical tastes are firmly established by the time we enter adulthood. Luckily, the same doesn’t hold true when it comes to designing music packaging in the 21st century.  While we might not range too far from our favorite tunes, Sunrise always brings a fresh approach to our…

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Custom Packaging for All: Vinyl Sealed Pockets

vinyl sealed pockets

As much as we love crafting creative box solutions, we know that some solutions lie beyond the boundaries of cardboard. Sunrise always brings a fresh approach to projects, and that means thinking outside the box. And sometimes into vinyl sealed pockets.  Vinyl sealed pockets are exactly what they sound like. We heat vinyl to create…

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Cosmetic Packaging from Ipsy

Cosmetic packaging from Ipsy

Cosmetic packaging has always been an industry that values innovative  styling. Much like how make-up mavens design their looks, the focus is usually on color and bringing forth a unique voice. Subscription services abound that cater to the cosmetic influencers, but one of the the top ones out there is Ipsy. Ipsy is a subscription…

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Using FlashPads for Business Promotion

Business promotion

Business promotion can come in many forms. Marketing and advertising are evolving fields, but some things stay the same. Awareness, messaging, and reach are all key, but in this day and age, something new is added to the mix.  Being able to catch the eye of consumers has always been an important part of a…

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Financial Advisor Marketing Tools

financial advisor marketing tips

Financial advisor marketing is a necessary part of the business landscape nowadays. We’ll never discount the importance of a social media presence, Pandora or Spotify ads, whatever makes sense for your organization and target market.  As the financial planning industry continues to grow, you need to find ways to get a larger piece of the…

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FlashPads for Coin Packaging

The FlashPad is by far one of our most versatile types of packaging. A tour through our archives shows a plethora of projects that have used the FlashPad as a launching point for innovative packaging solutions. And we’re pretty sure we’re just scratching the surface for ways we can use this project. Here’s one of…

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Music Packaging & USB Drives

Prism Music creative USB music packaging boxes and a media guide

Sharing music has changed drastically over the past decade. And so has music packaging. Liner notes and cover art used to be part of how a band expressed their aesthetic and their supported their sound. As streaming platforms take over distribution, the interest in tangible formats has waned. Well, excepting the resurgent interest in vinyl,…

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Mailer Packaging Design

direct mailer packaging marketing

Marketing is an interesting business. Tactics and strategies abound. But at the end of the day, the return on investment (or ROI) numbers will tell us what’s considered a *good* marketing campaign. It doesn’t mean the flashiest, most modern marketing effort will be the most effective. Sometimes, depending on the industry, investing in old-fashioned mailer…

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FlashPad Virtual Design Kits

Virtual design kits on the flashpad

You might think that working in packaging gets old after a while. But, to tell the truth, it doesn’t. Every day, we get to connect with organizations and businesses who are on the cutting edge of their industry. From large, well-established corporations to startups, we get to help bring out the best in every company….

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