Creative design takes more work than it might seem. On our site, you get to see the final results. The pretty complete packaging, revised content, perfected colors and printings. However, behind the scenes, it takes a lot of time, revisions, and sometimes frustrations to get to that point. And the best designs are usually a…
Custom pads bring together all the best parts of a hardbound book and gift box. Their appeal lies in the familiarity of the product, despite its unique properties. As one of our most-requested products, we’re calling it one of the major trends of 2020. In the years that Sunrise Packaging has created customized pads for…
Design and function are the crossroads that meet at packaging. And innovative packages are just one effect of this meeting. We might not always think of the packaging when we think of a product. But, after closer inspection, the truth is that packaging enriches just about every interaction we have with products. At least, it…
Idea generation can find inspiration from any source. Some of our favorite packaging ideas come from repurposing products from their originally intended purpose. Like our FlashPad. When we came up with this concept, the idea was focused on USB drives. And while we still see a demand for flashdrive packaging, we’ve been able to leverage…
Streamlining costs and efforts is always a hot topic for colleges and universities. Doing more with less is important at every organization striving to increase profits. And it’s even more important for organizations that are funded by tuition, endowments and other funding. Higher ed marketing departments tend to be a department of which a lot…
It’s said that, for many of us, our musical tastes are firmly established by the time we enter adulthood. Luckily, the same doesn’t hold true when it comes to designing music packaging in the 21st century. While we might not range too far from our favorite tunes, Sunrise always brings a fresh approach to our…
Cosmetic packaging has always been an industry that values innovative styling. Much like how make-up mavens design their looks, the focus is usually on color and bringing forth a unique voice. Subscription services abound that cater to the cosmetic influencers, but one of the the top ones out there is Ipsy. Ipsy is a subscription…
Business promotion can come in many forms. Marketing and advertising are evolving fields, but some things stay the same. Awareness, messaging, and reach are all key, but in this day and age, something new is added to the mix. Being able to catch the eye of consumers has always been an important part of a…
Financial advisor marketing is a necessary part of the business landscape nowadays. We’ll never discount the importance of a social media presence, Pandora or Spotify ads, whatever makes sense for your organization and target market. As the financial planning industry continues to grow, you need to find ways to get a larger piece of the…
Marketing is an interesting business. Tactics and strategies abound. But at the end of the day, the return on investment (or ROI) numbers will tell us what’s considered a *good* marketing campaign. It doesn’t mean the flashiest, most modern marketing effort will be the most effective. Sometimes, depending on the industry, investing in old-fashioned mailer…
