Marketing is an interesting business. Tactics and strategies abound. But at the end of the day, the return on investment (or ROI) numbers will tell us what’s considered a *good* marketing campaign. It doesn’t mean the flashiest, most modern marketing effort will be the most effective. Sometimes, depending on the industry, investing in old-fashioned mailer…
You might think that working in packaging gets old after a while. But, to tell the truth, it doesn’t. Every day, we get to connect with organizations and businesses who are on the cutting edge of their industry. From large, well-established corporations to startups, we get to help bring out the best in every company….
Sometimes there’s a simple answer to a complex solution. And in our experience, that simple packaging solution usually involves custom foam inserts. Sunrise offers a variety of custom inserts, including thermoformed plastic trays, plastic sheets, and more in addition to custom foam options. But we love the soft rigidity of foam and its versatility. It…
Football is coming. Depending on your feelings about professional sports, that phrase might incite excitement or be as ominous as its ‘Game of Thrones’ inspiration. Football has a special place in the heart of America, and nowhere is that more evident than in Texas. As football fans ourselves, we jumped on the chance to create…
As much as you might not want to think about it… The holidays are coming up. And whether your organization is looking hand out gifts to customers or employees (or both), Sunrise can help you craft the perfect packaging. Gift certificates are ideal gifts for organizations. It’s an opportunity to show gratitude as well as…
Like any proud parent, at Sunrise, we love each of our products equally. But we’re especially proud of the more versatile products. The ones that, just when we think we’ve seen the breadth of their application, they turn around and surprise us yet again. That’s the case with our FlashPad, which just made its debut…
The Internet has revolutionized effective marketing for car dealerships. Consumers have unlimited options at their fingertips. Before, a shopper would have some resources, but really need to scour ads, talk to friends and family, and do some research before stopping by a car lot to talk with a salesman. Nowadays, anything we want–cars included–is just…
With the 2018 NFL draft in the books, football fans are already heatedly discussing the upcoming season. Which teams chose wisely? Which ones are going to need to shore up areas? Interestingly enough, when it comes to NFL packaging, we have similar discussions at Sunrise Packaging. Well, our discussions aren’t circulating around multi-million contracts in…
As the calendar rolls over to 2018, there’s always a big push to get rid of old inventory for the new models. From technology to vehicles, one can usually find a bargain with a little hunting. When it comes to vehicles, particularly in Minnesota, it’s not a light decision. We need to withstand sub-zero temperatures…
We’ve written a lot about the different reasons to love Minnesota (even though it’s a little harder now as we endure multiple days in subzero temperature). But one of the biggest is our local music scene. Yes, we’ve given the world Prince, Atmosphere, and Hüsker Dü (just to name a few). But Minnesota fosters a…
