Higher Ed Marketing: Crafting a Call to Action

higher ed marketing

Streamlining costs and efforts is always a hot topic for colleges and universities. Doing more with less is important at every organization striving to increase profits. And it’s even more important for organizations that are funded by tuition, endowments and other funding. Higher ed marketing departments tend to be a department of which a lot…

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Using FlashPads for Business Promotion

Business promotion

Business promotion can come in many forms. Marketing and advertising are evolving fields, but some things stay the same. Awareness, messaging, and reach are all key, but in this day and age, something new is added to the mix.  Being able to catch the eye of consumers has always been an important part of a…

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Music Packaging & USB Drives

Prism Music creative USB music packaging boxes and a media guide

Sharing music has changed drastically over the past decade. And so has music packaging. Liner notes and cover art used to be part of how a band expressed their aesthetic and their supported their sound. As streaming platforms take over distribution, the interest in tangible formats has waned. Well, excepting the resurgent interest in vinyl,…

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Memory Sticks For Additional Storage

memory sticks and university usb drives as promo packaging

When you step back and look at the past ten years in technology, the changes are staggering. And in no sphere more than when it comes to smartphone technology. From simply making calls to allowing people to take high definition photos and videos, the leaps and bounds in our ability to document life is amazing….

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Digital Textbooks Transform Learning

digital textbooks

In the United States, college costs a lot of money. In addition to tuition, room and board, the average student spends anywhere from $500 to $1500 annually on textbooks. Used bookstores and online retailers can soften the blow a bit, but publishers need to find ways around the growing used and rental market. Digital textbooks…

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Packaging Flashdrives for Style & Efficiency

Flashdrive packaging for City_Lights_Custom_USB_Packaging

Let’s face it: when it comes to packaging flashdrives, it’s time for some innovation.  As technology moves forward, so should the usefulness of the tools we use. USB drives have stood the test of time. As they’ve increased in size, so has their usefulness. While some people might contest that, I give them the same…

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Employee Training Via Flashdrives

custom usb drive for employee training

Figuring out how to best deliver employee training is a job in and of itself. It’s a question with which more and more businesses are grappling. It’s now increasingly common for Human Resources departments to take on new employee onboarding. Training new employees on things like company policies, safe data handling practices, and more is…

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USB Media Kits for Authors

USB media kits for authors

I can’t profess to be an author in any capacity beyond a digital one, but I do know one thing: it’s much easier for me to write about anything–seriously, just about anything–than it is to write about myself. However, when it comes to self-promotion, that’s exactly the skill that needs to be utilized. As the…

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Photographer Branding Opp

Photographer Branding Ideas

As a photographer, you’re all about finding the right opportunity. The right light, the right moment, it all rests on not only recognizing the moment when it comes up, but taking advantage of the opportunity. Photographer branding has some similar lessons. The opportunities aren’t quite as fleeting as they might as, say, photographing three smiling…

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University USB Drives

memory sticks and university usb drives as promo packaging

It’s that time of year! School starts for all ages soon (or has already started). The back-to-school shopping list changes the age of the student, growing from crayons and scissors to graphing calculators and laptops. But as college-age kids start moving toward out of the house and into dorm rooms, there’s one item that can…

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